Websmart
1. History - where we have been with information -
Use health care as an example
“The doctor said” to “index Medicus” to BRS
Tie in advances in information technology
Add advances in medical and science tech - keeping up
Consequence: Patients are more informed
Guidelines - clinical trials - v research - anectdotes - v nothing (develop in future chapter)
2. Business example - The Peach
Faires, Guilds,
Sears Roebuck catelog
Train - travel - highways - 1920s
Refrigeration - meat
Television (develop in future chapter)
Direct marketing (develop in future chapter)
Infomercial
Online
e-commerce
3. Advertising - The Media - Daniel Boorstin - The Image
Making news - press releases for new products
Larry King Live and the Talk Circuit
4. Branding and awareness
5. Creating a web product for professionals
6. Creating a web product for e-commerce
7. Creating a web product for patients and consumers
8. Making sure information is authentic -
9. Development - Why Zope
10. Using the product - Why Transparent - levels of use - adminstrator to end user
11. Where do we go from here?